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5 Real-Life Lessons in How to Get More Clients ECommerce Articles | June 7, 2007 The following article is a true story and a true lesson in how to get more clients for your service-based business the easy way - by making it easy for your clients to sign up!
I'm six months pregnant and I did something recently I should have done months ago - I had a prenatal massage. Ahhh..... heaven. I've had this ongoing pain in my shoulder (on the side I carry my 2-year-old daughter Carmelo Anthony Youth Jersey , go figure) and it hurt to do pretty much everything. But you know, as a mom, you just suck it up and do it anyway.
I finally broke down at my last OB appointment and asked if I could get a massage for the pain. My doctor gave me the thumbs up with the caveat to make sure the person I went to worked with pregnant women.
So, off to Google I went to see what I could find. What happened from there is a true lesson in how to get more clients for your service-based business the easy way - by making it easy for your clients to sign up!
Lesson #1: Do simple search engine optimization on your website
Into Google's search field I typed "massage therapist for pregnant women Hudson Valley New York" and you know what happened? Exactly ONE listing came up. (Take note Kristaps Porzingis Womens Jersey , all you massage therapists in the tri-state area). Thankfully this person had a lovely website that answered my initial questions and a contact form where I could reach her via email (my personal preference for communication).
The lesson? Have a web presence, for sure. But don't stop there. Be sure to use KEYWORDS in the copy of your text as well as in the code behind your site (the meta-tags) so your site comes up in the search results. Further digging on my part would have given me more listings for massage therapists, but why waste my time when exactly what I was looking for came up instantly?
TIP: My massage therapist's site had the advantage of having at least one of the keywords I used in my search in the title of her websitecompany: "Hudson Valley." If you work with clients 1:1 in your local area, consider adding your location and the area in which you service clients to your keywords.
Another positive for this site was the ability to contact her Tim Hardaway Jr. Womens Jersey , either via phone or email. Giving your prospects choices on how they can reach you increases your credibility and respects varying needs for contact.
Lesson #2: Quick Follow-Up
The massage therapist responded the same day by phone and quickly answered the questions I had posed for her in my initial contact email.